![]() His revolutionary production style – christened G-Funk – was a canny mix of deep rolling bass, P-Funk-indebted grooves, and soulful vocals that smoothed the jagged edges of gangsta rap into a more accessible format which radio stations could get behind. To make matters worse, Gilbert O’Sullivan’s successful court case against Biz Markie, in 1991 (he’d used a sample of O’Sullivan’s “Alone Again (Naturally)” without consent), threatened to change the very way the art form was constructed no longer could producers use multiple samples, for fear of litigation.įorming Death Row Records with Suge Knight and The DOC, Dre used the fledgling imprint to issue his stratospherically popular debut album, The Chronic, at the tail-end of 1992. The success of gangsta rap groups such as Los Angeles natives NWA, whose 1988 debut album, Straight Outta Compton, detailed street violence in an uncompromising and explicit style, led to many radio stations pulling effective boycotts against hip-hop’s more aggressive artists. ![]() Yet, at the dawn of the 90s, hip-hop faced something of a crisis. ![]() Listen to the best 90s hip-hop on Spotify. The huge hits of 90s hip-hop put the genre firmly at the top of the heap – a lofty position from which it’s never looked back. ![]() For the first time, its artists became superstars in their own right. So, forget the '90s you think you know it wasn't all about old school Betty Spaghetti and Kenan & Kel, the early '90s was where streetwear really thrived and unisex clothing really moved into the mainstream, so we're going to take a deep dive into some of the hottest trends that originated from 90s hip hop that you can still wear today.Hip-hop firmly established itself as both a cultural and commercially viable force in the 1980s, but it was still primarily an underground concern. If you want to see all the trends you know and love in action, you can tune into films like Straight Outta Compton, 8 Mile, Notorious and All Eyez On Me. Baggy hand-me-down clothing quickly became a staple fashion trend and tracksuits - which were previously seen as a low-status symbol - started gaining more traction and popularity across the globe. Birthed in the streets of NYC, some of the world's most iconic gangsta rappers took their experiences on the streets - from dealing drugs to living in poverty - and turned it into music which quickly took over the industry. Trap music was born and gangsta rap took over the scene. New York City was the place to be and sportswear was the look du jour!Īlthough hip-hop music dominated the decade, some subgenres also rose to prominence. '90s hip-hop saw rappers go from musicians to fashion legends and some of the decade's most prominent artists - like Ice Cube, Biggie Smalls and The Fresh Prince of Bel-Air - influenced a huge rise in the sale of Timberland boots, Dungarees and ultra-baggy joggers not to mention hoodies. Icons include (but are not limited to) Run-D.M.C, LL Cool J, Queen Latifah, N.W.A and Aaliyah and each set their own '90s styling rules that seriously shook up the game. The '90s was arguably one of the most iconic fashion decades of all time and birthed most of the trends that are still dominating our closet to this day.
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